June Creative Café At The University of Northampton Welcomes Leading Brand

Book a date in your diary this Friday, 8 June, when the Portfolio Innovation Centre’s popular Creative Café welcomes Mike Skidmore, a leading brand and business strategy consultant to talk on ‘Promoting and selling creative services’.

Mike has a background in marketing and brand communications, running his own London based consultancies with roles such as creative, managing & strategic director, supporting clients in the creative and professional service sectors. A Fellow of the Chartered Society of Designers and at one time on the national council with responsibility for developing and training design best practice, Mike will cover:

• Positioning and differentiation – standing out in the market ‘noise’.
• Understanding the client buying cycle – building relationships and knowledge in preparation for ‘the sale’.
• Presentation strategy – effective presentations that differentiate and build empathy.

Running from 10:30am, the Café is based at Avenue Campus’s Portfolio Innovation Centre, the successful base for new start up creative businesses in Northamptonshire and surrounding counties. There are currently 14 tenants based in the Portfolio Innovation Centre in a range of creative industries including fashion design, photography, product design and IT development.

To register for the Creative Café, please email: sasha.findlay@northampton.ac.uk

The University of Northampton’s Portfolio Innovation Centre has been part-funded by the European Social Fund and is also supported by the Northamptonshire Partnership and Arts Council England.